Consumer Goods & Distribution

New business models can drive growth for some distributors or create significant disruptions in the value chain for others. Managing these shifts to ensure sustainable business performance is a priority for wholesale distributors, particularly as new competitors emerge and apply additional pressures.

Review

Client stories

QF industryy

Success story 1

Market Leader in Building Home Innovation Products and one of the fastest growing players in the Indian Consumer Appliances segment.

QF industryy

Success story 2

A fortune 500 company into the sales of pet foods streamlines its marketing communication by virtue of Salesforce marketing cloud.

QF industryy

Success story 3

A 1500 cr company in IT distribution streamlining their sales, service, and channel management by virtue of Salesforce platform.

Market Leader in Building Home Innovation Products and one of the fastest growing players in the Indian Consumer Appliances segment. The company is focused on servicing consumers and is involved in manufacturing, branding, marketing, sales & distribution, and service of various product categories.

Problem

Challenges

  • No proper reporting of team members availability
  • No visibility of rejected orders by distributors to Management
  • No proper reporting of secondary order generated by RSO and secondary orders received via distributors.
  • No proper tracking of team’s productivity in terms of dealer visit and order placement
  • No unified view of customers.
  • No proper communication channel for internal collaboration between teams.
solution

Solution

  • Salesforce CG Cloud
  • Salesforce Native Mobile Application
  • SDK Mobile Application (Online/Offline Mode)
  • Integration with E-KYC & Eazy-DMS
  • Integration with SAP
  • Integration with EazyDMS
  • Integration with Success Factor
  • GST / PAN Validation
  • Email & Whatsapp notification
benifit

Benefits

  • Account & Contact Management, Distributor stock management, Secondary Order Management, Primary Order Management, Attendance Management, Chatter for internal collaboration & Reports & Dashboard to view key KPIs.
  • Enhanced tracking of team productivity
  • Real-time Order status
  • Visibility of rejected orders
  • Visibility of distributor inventory
  • Product Performance in Market
  • Enhanced team collaboration
  • Empower sales team to sell more effectively with real-time reporting and data about customers, products, and orders.
  • Provide personalized support for every customer, from new product inquiries to post-sales questions.
  • Connect with customers on a more human level by delivering relevant promotions, offers, and content.
  • Connect with customers across channels for a unified view of the customer relationship.
  • Customized View
  • Route Planning & Visit Execution
  • Task Assignment
  • Onboard new distributor/dealers stores
  • Store Performance

A fortune 500 company into the sales of pet foods streamlines its marketing communication by virtue of Salesforce marketing cloud.

Problem

Challenges

  • No visibility into customer demographics
  • Lack of targeted marketing
  • Not able to maintain customer segregations
solution

Solution

  • Unified view of customer with complete demographic details trapped through various social media channels
  • Targeted campaigns using marketing cloud
  • Omnichannel setup
benifit

Benefits

  • Increased sales, reduced marketing spends and higher churn ratio.

A 1500 cr company in IT distribution streamlining their sales, service, and channel management by virtue of Salesforce platform.

Problem

Challenges

  • No real time visibility into the business KPIs
  • No centralized system to manage dealer orders
  • Many systems working in silos
solution

Solution

  • Unified view of customers across sales and services enables seamless communication between departments
  • Integrated systems to provide a single source of truth
  • Branded portal for dealers to manage the entire life cycle from onboarding to order punch in
benifit

Benefits

  • Increased sales, higher customer satisfaction and reduced spend on channel management.